Lead gen, but make it creative

We turn strangers into booked calls.

We build creative lead generation systems that consistently attract qualified leads — while you focus on growing the business you actually love.
Loved by 40+ founders
inbox — today
Maya, founder @ Linenroom9:14

Hey! Saw your note — would love to chat Tuesday ☕

James — Northwind10:02

Yes, demo me. We have budget approved.

Priya at Velvet Studio11:47

Booked the slot. Can't wait!

+127 qualified leads ✨

last 30 days

Pipeline generated

$52,400

↑ 38%vs last month
Calendar

18 sales calls booked this week

new lead! 💌
Trusted by ambitious founders & growing brands
Linenroom
Northwind Co.
Velvet Studio
Pebble & Co
Highnoon
Saltwater
Bloomwell
Off-Hours
Kindred Lab
Linenroom
Northwind Co.
Velvet Studio
Pebble & Co
Highnoon
Saltwater
Bloomwell
Off-Hours
Kindred Lab
“Booked 20 calls in month one”“Six-figure pipeline in 90 days”“Our best LinkedIn quarter ever”
— receipts, not vibes

Pinned to the wall: real wins from real founders.

No screenshots-of-screenshots energy. These are the moments our clients still send us 🥹.

DTC skincare brand
+312%
qualified demo requests in 60 days
It finally feels like our marketing has a heartbeat.
Maya — Linenroom
vai
wave
B2B SaaS
$184k
pipeline generated in Q1
We stopped chasing. They started replying.
James — Northwind
vai
wave
Creative agency
47 calls
booked in our launch month
The strategy doc alone was worth it. The results were the cherry.
Priya — Velvet Studio
vai
wave
Boutique consultancy
6x
reply rate vs previous agency
People reply because it actually sounds like a human.
Sam — Off-Hours
vai
wave
— a tiny tour

From hello to hell yes in four steps.

01

Discovery Call

We uncover your offer, audience, and goals over a (very honest) call.

02

Strategy Mapping

We build your custom lead generation engine — channels, messaging, hooks.

03
🚀

Launch Week

Campaigns go live. The inbox starts moving. You start celebrating.

04
📈

Scale & Optimize

More conversations, more booked calls, more opportunities — every week.

The pinboard of things we do.

Pin what you need. Mix and match. We'll handle the rest.

🎯

Lead Generation

Multi-channel campaigns that bring qualified strangers into your world.

📅

Appointment Setting

We book the calls so you only show up for the good ones.

💼

LinkedIn Outreach

Human-first messaging that doesn't make anyone cringe.

💌

Email Outreach

Cold email that reads warm. Deliverability obsessed.

🗂️

CRM Optimization

Pipelines, tags, automations — your CRM, but actually useful.

🛠️

Sales Pipeline Systems

End-to-end systems so leads never fall through the cracks.

Why founders pick us over the other guys.

Traditional agencies
Generic copy-paste outreach
Low personalization
One-size-fits-all funnels
Volume over conversation
Reports nobody reads
Vai Wave ♡
Creative, on-brand campaigns
Human-first messaging
Founder-focused systems
Custom strategies, custom results
Weekly updates you'll actually open
— what they actually said

Polaroids from the inbox.

MR
We went from refreshing the inbox to scheduling around it. Literally life-changing.
Maya R.
Founder, Linenroom
JP
Six-figure pipeline in 90 days. The team gets B2B and still keeps it human.
James P.
CEO, Northwind
PK
I trust them with our brand voice — that says everything.
Priya K.
Velvet Studio
ST
Replies that start with ‘this actually made me smile’. That's the bar now.
Sam T.
Off-Hours Consulting
LN
Best agency hire we've made. Will fight anyone who says otherwise.
Liv N.
Bloomwell

Questions, answered honestly.

Most clients see their first booked calls within 2–3 weeks of launch. Real pipeline movement typically lands inside the first 60 days.

Founders and growing brands selling a considered offer — B2B services, agencies, premium DTC, consultancies, and creative studios.

That's the whole point. We do a deep voice workshop and run every campaign through your brand filter before anything goes live.

Email, LinkedIn, and warm channels like referrals & content amplification. We pick what fits — not what's trendy.

We build custom engagements. After your strategy call we share a tailored proposal — no surprise retainers.

Always. Your customer list, voice, and strategy are sacred. Locked down from day one.

— the part where you book it

Ready to make your inbox more exciting?

Let’s build a lead generation system your future self will thank you for. Free 30-min call. No pitches, just plans.
Built with love for founders who hate boring marketing.
vai wave.
© 2026 Vai Wave. Made with pink & precision.